09 Dec What is your Company’s Reputation Worth?
The Internet is one of the first places people turn to prior to making a purchasing decision. They’re conducting a search to read what others have to say about your business and what kind of reputation you have. Before conducting business with you they want to know how you treated others. Did you provide quality service, are your products top notch and did you honor your guarantee? If something negative has been said about you or your business it has a major influence on the purchasing decision of the prospective client. This is self-preservation, and because they don’t want to have the same thing happen to them, they’ll direct their business elsewhere.
There’s no single way to control what people post on the Internet and once a business has been dubbed with a bad reputation, it’s very difficult to overcome. Therefore business owners need to be proactive in protecting their reputation on the web. Reputation management can help protect your online reputation from the crippling effects of a negative review. Simply ignoring a bad review could have an adverse effect on your business. As the negative post gains momentum and people become increasingly aware of the bad experience, your customer’s begin to drop off and your sales decline. It’s very important to deal with a negative report quickly to prevent it from getting out of control